Wild Ass was founded by Craig Johnson and Scott Parman, who were formerly sales managers for a medical technology company, handling their motorcycle procuct sales. When in 2015 their jobs were sold without notice, they looked for a Plan B. Being motorcycle enthusiast with decades of industry experience, they teamed up and came out with a seat cushion that is actually made in a wheelchair cushion factory using medical materials using our own patented designs. Only Wild Ass offers three different models using three different materials. The wide material selection gives you good, better and best cushion solutions depending on your budget, average riding time, riding style and overall comfort needs.